{"entity":{"id":11898488,"state":"FL","state_id":"F11000002025","entity_name":"PRIVATE BRANDS INC.","entity_type":"FORP","entity_type_normalized":"foreign_profit","status":"I","filing_date":"2011-05-12","filing_year":2011,"business_age_years":15,"principal_address1":"33 W17 ST.","principal_address2":"7TH FLOOR","principal_city":"NEW YORK","principal_state":"NY","principal_zip":"10011","principal_country":"","mail_address1":"33 W17 ST.","mail_address2":"7TH FLOOR","mail_city":"NEW YORK","mail_state":"NY","mail_zip":"10011","mail_country":"","location_name":null,"location_address1":null,"location_address2":null,"location_city":null,"location_state":null,"location_zip":null,"fei_ein":"980581551","jurisdiction":null,"county":null,"last_transaction_date":"09272013","report_year_1":"2012","report_date_1":"04232012","report_year_2":"2012","report_date_2":"04232012","report_year_3":"","report_date_3":"","agent_name":"Service Company Corporation","agent_type":"C","agent_address":"1201 HAYS ST","agent_city":"TALLAHASSEE","agent_state":"FL","agent_zip":"32301","process_name":null,"process_address1":null,"process_address2":null,"process_city":null,"process_state":null,"process_zip":null,"source_file":"cordata5.txt","fetched_at":"2026-05-09 13:34:44","updated_at":"2026-05-09 13:34:44","last_accessed":null,"status_reason":null,"agent_name_raw":"CORPORATION SERVICE COMPANY"},"officers":[{"name":"Par Arvidsson","first_name":"Par","last_name":"Arvidsson","title":"Director","title_roles":["Director"],"title_code":"director","is_registered_agent":false,"address":"33 W17 ST., 7TH FLOOR","city":"NEW YORK","state":"NY","zip":"10011","name_raw":"ARVIDSSON           PAR"},{"name":"Peter Ekelund","first_name":"Peter","last_name":"Ekelund","title":"Chairman","title_roles":["Chairman"],"title_code":"chairman","is_registered_agent":false,"address":"33 W17 ST., 7TH FLOOR","city":"NEW YORK","state":"NY","zip":"10011","name_raw":"EKELUND             PETER"},{"name":"Christian Gylche","first_name":"Christian","last_name":"Gylche","title":"President, Director","title_roles":["President","Director"],"title_code":"pd","is_registered_agent":false,"address":"33 W17 ST., 7TH FLOOR","city":"NEW YORK","state":"NY","zip":"10011","name_raw":"GYLCHE              CHRISTIAN"},{"name":"James C Hood","first_name":"James","last_name":"Hood","title":"Secretary","title_roles":["Secretary"],"title_code":"secretary","is_registered_agent":false,"address":"C/O NIXON PEABODY LLP, 900 ELM ST","city":"MANCHESTER","state":"NH","zip":"03101","name_raw":"HOOD                JAMES         C"},{"name":"Olof Tranvik","first_name":"Olof","last_name":"Tranvik","title":"Treasurer","title_roles":["Treasurer"],"title_code":"treasurer","is_registered_agent":false,"address":"33 W17 ST., 7TH FLOOR","city":"NEW YORK","state":"NY","zip":"10011","name_raw":"TRANVIK             OLOF"}],"filing_history":[],"status_history":[],"unknown":["status_history: we do not collect status-change histories from the source feeds, so this empty list means we hold none — NOT that this company's status has never changed. Observed changes we DID see are under `history`."],"verified_domains":[],"history":null,"web_contact":null,"provenance_url":"https://private.rootz.global/api/provenance/FL/F11000002025"}